Yes, it was June of 1980 when Gregory McQuerter first began writing white papers and marketing programs for business-to-business clients in San Diego. Over the years, the agency has grown to become a full-service, global-reach public relations/investor relations firm, with offices in San Diego, and close working affiliates around the world (see Global Fluency). For years, we were known as the agency that launched wireless giant Qualcomm. But our experience goes much wider, and deeper, than telecommunications. On the high-technology side, our expertise encompasses everything from enterprise software and web services to storage and system componentry. In the life sciences, we've worked with monoclonal antibody, proteomics and genomic technologies, a wide range of drug-discovery platforms, and health care services ranging from women's care to highly specialized tertiary care. Our people have helped generate billions of dollars for companies like Qualcomm, Fujitsu, Sony, Hughes, Microsoft, Intel, Compaq and a range of start-ups. On the life sciences side, we've helped increase patient loads and revenues for organizations as diverse as Hybritech, Women's First Healthcare, Scripps Clinic & Research Foundation and Salk Institute. How do we get results like that? We have some special qualities that give us—and our clients—an edge. We spend the time to understand advanced technologies. After years in the trenches, and in the labs, with the leaders, we know the technologies, markets and vernacular inside and out. We know what story to tell and how to tell it. We cover the entire spectrum. We do it all—positioning, branding, PR, advertising, interactive and more. With command of every angle, we continually coordinate and refocus for peak impact. And we share our knowledge and resources to run fast and lean. We’re in the vanguard of technology globalization. With a finger on the pulse of tech markets and cultures worldwide, we help international players capitalize on new opportunities in Europe, Asia, Latin America and other emerging markets. It’s a rare mix of expertise and creativity, reach and resources. For a rare ability to make an impact on the market—and the bottom line.