Being a public relations firm, we obviously believe in the value of PR in the marketing mix. But much of the foundation of PR efforts lies in strategic marketing. Brand positioning, corporate identity, sales tools and traditional marcom are critical to a balanced marketing effort. At McQ, that means using common marketing sense and uncommon chutzpah to leverage your non-PR dollars to their utmost. It may mean creating a corporate identity that sets you apart from your competitors. Freshening up the design on your collateral. Or developing a postcard directed marketing campaign that your channel can use to leverage sales. We're also becoming a generation of watchers not readers. So when you've got a complex concept you need to drive home, consider multimedia. Two- or three-D animation can sear a value proposition into a prospect's mind much better than a brochure and more clearly than most sales reps. Repeater Technologies had two goals. Build an image as a key player in the wireless infrastructure arena. And explain a complex new network idea. The answer was a 6-minute video (10MB download) that that used top-of-the-line animation to capture viewers' imaginations and tell the company story. A VHS cassette and a CD-ROM were FedEx'd to key CEOs. If your situation doesn't warrant a full-scale video production, use simpler hands-on tools such as this PowerPoint we put together for Proxima software. You can easily embed strong visuals and 2-D animation to make your presentations more interesting and impactful˜which means you won't have to break out the No-Doz for your audience.