It Starts with Understanding Your Business   For over two decades, McQUERTER has specialized in supporting the corporate communications and financial communications for a wide range high-technology and life sciences clients. Since these sectors largely rely on external funding, ultimately accessing the public equity markets, McQUERTER has been intimately involved in providing financial communications and IR support to secure early funding, in addition to executing long-term communications programs that beneficially communicate clients' strategic advantages to support sustained high valuations. Our Approach Defining and reaching key target audiences, whether it be analysts, portfolio managers, sell-side, buy-side, industry pundits, professional trade group leaders, financial media and others. Creating cogent communications, and distributing to key media outlets. Counseling clients on appropriate (and inappropriate) disclosure practices and fiduciary responsibilities. Maintaining high-profile communications programs and consistently project management as capable, proactive and inherently knowledgeable in their core marketplaces. At McQUERTER we understand how information flows throughout the investment community, and how that flow can affect a company's stock price. Our relationship with a client begins by undertaking the effort to fully understand their business. We then work closely with them to develop and deploy programs to communicate with analysts, portfolio managers, individual investors and the media on a consistent basis. While some of our clients are established leaders in their industries, we have also worked with companies while they were still privately held, and then helped them move successfully through the Initial Public Offering (IPO) process. From projecting a client's value proposition to a wide array of investors and investment advisors to producing award-winning annual reports, McQUERTER account teams meet client needs either on an ongoing account retainer or project basis.